Submission ID 115086

Session Title TP - Transit and Transportation Planning
Title Setting Sustainable Transportation Cocktails Up for Customer Success
Abstract

In a context where we aim to make transportation and mobility more sustainable, alternatives to solo car trips need to be attractive and convenient for the user.

For each trip, the user will make a choice of modes they will use.  That choice is informed by many real and perceived variables.  The choice for transit and other sustainable modes will be influenced by the customer experience, based on perception or actual past experiences.

The quality of user-facing infrastructure such as stations, exchanges, bike parkades and their interfaces with their surrounding contexts will have a direct impact on the quality of the customer experience.  Often, the interfaces between different modes are under different jurisdictions, meaning that each transfer point has the potential of being at the same time a moment of customer experience opportunity and risk between the start and the end of a multimodal journey.  Delivering a consistent customer experience requires an integrated approach.

Sourcing from experiences in different contexts in Canada and Europe, this presentation will explore elements at different scales that contribute to creating a successful customer experience across a ‘transportation cocktail’ of sustainable modes.  We will also touch upon strategies and key success factors for planning, delivering and maintaining a consistent customer experience.

 

Presentation Description Sourcing from experiences in different projects and jurisdictions, this presentation will explore some elements at different scales and stages of a project's or program's life-cycle that are key to delivering consistent customer benefits in a sustainable transportation cocktail.
Author and/or Presenter Information Pieter Agneessens, plaats collaboration
x

Loading . . .
please wait . . . loading

Working...