Submission ID 103663

Session Title TO - Enhancing Mobility Through Artificial Intelligence and Other Next-Generation Technologies
Title Discover the Power of MDS Data in Crafting Cutting-Edge Shared Micromobility Policies
Abstract or description

Urban transportation challenges are increasingly being met with innovative solutions, one of which is shared micromobility. This presentation examines Edmonton's successful integration of shared micromobility into its Active Transportation Network, focusing on enhancing urban mobility with an emphasis on safety, efficiency and sustainability while using data-driven decision making to mitigate challenges and optimize Edmonton’s Shared Micromobility Program.

The presentation centers on critical aspects of shared micromobility management in Edmonton:

  • Vendor Accountability: Implementing a robust framework to ensure quality service.
  • Safe Riding Initiatives: Strategies to reduce conflicts and promote a culture of safety within the Active Transportation Network.
  • Integrated Active Transportation: Seamlessly incorporating shared micromobility into the wider transportation system.
  • Flexible Permitting System: Adapting policies to improve fleet management and operational efficiency.
  • Data-Driven Policy Making: Utilizing Mobility Data Specification (MDS) for informed decision-making and policy adjustments.

The primary objectives of this presentation includes:

  • Showcasing Edmonton's comprehensive approach to shared micromobility management.
  • Emphasizing the importance of the shared micromobility vendor’s responsibility in service quality maintenance.
  • Highlighting the impact of safe riding programs in enhancing active transportation culture.
  • Illustrating how integrated shared micromobility contributes to a cohesive urban mobility landscape.
  • Discussing the role of flexible permitting and data analysis in policy effectiveness.

The presentation is based on a thorough analysis of Edmonton's shared micromobility policies, practices and outcomes. This involved a jurisdictional scan of shared micromobility programs, reviewing regulatory frameworks, injury data and safety measures, and shared micromobility data utilization strategies alongside stakeholder feedback. Analyzing the shared micromobility vendor data provided in real-time in the Mobility Data Specification (MDS) format is a key tool for gathering insights, guiding policy formulation, and monitoring vendor compliance. 

Edmonton's approach to shared micromobility stands as an instructive model for other cities. Its focus on rigorous standards, safety, seamless integration, adaptability, and data-informed policies demonstrates a well-rounded strategy in shared micromobility management. The presentation aims to illustrate by utilizing the Mobility Data Specification (MDS) to drive innovative data-informed policymaking, municipalities can effectively revolutionize their transportation systems, offering a scalable and adaptable blueprint for their shared micromobility programs.

Presentation Description (for Conference App) How can MDS data be utilized to create innovative shared micromobility policies, tackling active transportation challenges and shaping cities into efficient, sustainable, interconnected hubs?
Presenter and/or Author Information Mark Hill, City of Edmonton
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