Submission ID 77667

Code WE-7
At the end of this workshop, participants will be able to:
Learning Objective 1 Define the basics of fundraising
Learning Objective 2 Describe and practice the role of medical educators in forming relationships with potential donors and alumni
Learning Objective 3 Demonstrate use of traditional and virtual engagement strategies
Category Medical Education
Type Workshop
Title A Road Map to Involving Medical Educators in Post-Pandemic Fundraising
Rationale/Background This is a time of economic, societal, and political challenges in higher education. Traditional funding models must change as governments decrease funding to hospitals and universities. There is an increasing need to diversify their business models, including exploring new revenue streams. In order to diversify their traditional revenue streams, universities are increasing their international student, residents and fellows recruitment efforts as well as seeking revenue-generating partnerships. They are expanding their research boundaries as global actors and agents of change. Interest in raising significant funds from private sources is stronger than ever, leading to the need for even more sophisticated fundraising approach, including virtual models learned during the COVID-19 pandemic as well as multi-party public-private partnerships. As such, medical educators must become agents of change and reflect on strategies to successfully implement fundraising programs in academic environments toward achieving total revenue generation targets resulting in maximum impact.  This workshop aims to raise awareness about the role of clinician educators in revenue generation, and in particular, fundraising strategies used prior to and during the Pandemic. This workshop will feature strategies that anyone can use to ensure the successful application not only of traditional fundraising strategies in an academic environment but also with enhanced virtual modalities based on recent experiences.  
Instructional Methods This interactive bilingual workshop will include three parts: Part one: Fundraising experts will give short presentations on basic traditional and virtual fundraising principals in higher education and how these can be used and benefit medical educators. Part two: Attendees will be divided into small groups to work on real-life fundraising cases in Education, Research, and Clinical setting. The Fundraising experts will be circulating and facilitating the groups discussions. Part Three: Each group will present their Fundraising solution and ideas for general discussion. 
Target Audience Medical educators, clinicians, leaders, faculty administrators, students 
Keyword 1 Fundraising
Keyword 2 Donor
Keyword 3 Alumni
Abstract content most relevant to: (check all that apply) Continuing Professional Development (CPD) (faculty development, CME)
Abstract Track - First Choice Faculty Development
Authors Alireza Jalali
Jacline Nyman

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