Abstract Manager

Workshop

WC2-2

no

General Call (Workshop, Oral Presentation, Poster Presentation)

Workshop

A moment of fame for a lifetime of pain? Successfully navigating social media and advocacy in healthcare

Successfully navigating social media can be overwhelming for many, troublemaking for some, and provide a far-reaching platform of incredible advocacy for others. Social media discussions in medical education seem to focus on either its promise as a new and exciting learning tool or as an endless pit of potential professionalism lapses. As a self-regulating body, we must ensure that, while modelling and teaching professional behaviour, we hold each other accountable. But how do we go about doing just that?

We will actively engage participants throughout the four sections of our session: 1) benefits of engaging with social media; 2) navigating controversy; 3) guiding principles of practice, and 4) calls to action that will lead us toward social media advocacy success. Unlike the average workshop, this session will be riddled with provocative social media polls and our own crowdsourcing, such as the #medbikini challenge and consequences for propagating #fakenews. Anticipating that this session could be happening online, we are prepared to use breakout sessions, polling, and the chat feature to ensure a high level of engagement.

All levels, as this workshop is designed for educators, learners, faculty, and others involved in influencing medical education culture, teaching, and curriculum development.

1. identify common professionalism concerns related to social media use 2. develop awareness of social media practices at an individual, team, program, and institutional level that influence professionalism 3. promote a positive culture of professionalism relating to social media use that can be modeled by everyone

1. King, L. "#MedBikini and Social Media Peer Review." (2020) Harvard Law Bill of Health: Examining the intersection between health law, biotechnology, and bioethics. Retrieved from: https://blog.petrieflom.law.harvard.edu/2020/07/31/medbikini-social-media-peer-review/ 2. Ventola, C Lee. "Social media and health care professionals: benefits, risks, and best practices." P & T : a peer-reviewed journal for formulary management vol. 39,7 (2014): 491-520. 3. Grajales FJ III, Sheps S, Ho K, Novak-Lauscher H, Eysenbach G. "Social Media: A Review and Tutorial of Applications in Medicine and Health Care." (2014) J Med Internet Res 16(2):e13. https://www.jmir.org/2014/2/e13

Professionalism

Social Media

Advocacy

General

Professionalism

Faculty Development

Physician & Medical Student Health and Well-being

Continuing Medical Education

Yes

Yes

Yes

Yes

yes