Accepted Type
Oral
Code
OF2-2-1
Acceptance Declaration
Accept
Additional Information
I declare I have no actual or potential conflict of interest in relation to this program.
Was this work accepted for CCME 2020?
no
Category
General Call (Workshop, Oral Presentation, Poster Presentation)
Type
Oral
Sub Type
Education Innovation
Will the presenter be a:
Student
Affiliation
Considered for Poster
yes
Title
A primer on persuasion: Teaching narrative-based advocacy for undergraduate medical students
Length of Presentation
Background/Purpose
Advocacy is a health professions competency that is critical to improving the health of Canadians and requires accessible and persuasive communication skills. Yet, there is limited skills-based training dedicated towards advocacy communication. Medical residents who have completed health advocacy curricula have reported increased self-perceived competency and knowledge scores.
Summary of the Innovation
We designed a two-day workshop for undergraduate medical students enrolled in the community-based service learning curriculum of the University of Toronto MD Program. The seminar is designed around the Rhetorical Triangle framework of ethos, logos, and pathos. Students are to deliver a brief pitch presentation to key stakeholders.
Using the flipped classroom model, participants are asked to watch a video example of a health advocacy pitch and to complete a guided "mind map", which involves applying the Rhetorical Triangle to a proposed ask.
The workshop begins with a theory burst on the Rhetorical Triangle. Subsequently, students complete their mind map and practice their pitches in small breakout groups. The workshop concludes with a large-group debrief session identifying take-home lessons, and possible areas of career application. Finally, participants present their pitch to a community partner who asks questions for reflection and feedback.
Conclusion
Advocacy is a critical health professions competency yet there is a lack of opportunities to learn practical communication skills to advocate effectively. Upon completion of the workshop, medical students acquire practical experience developing a pitch, knowledge of best practices for persuasive communication, and ideas of how to apply this skill set in their career.
Keyword 1
advocacy
Keyword 2
communication
Keyword 3
undergraduate medical education
Level of Training
Undergraduate
Abstract Themes
Undergraduate
Additional Theme (First choice)
Inter-professional Education
Additional Theme (Second Choice)
Leadership
Additional Theme (Third Choice)
Authors
Presenter
Hilary Pang
David Wiercigroch
Sabrina Yeung
Term 1
Yes
Term 2
Yes
Term 3
Yes
Term 4
Yes
Term 5
Yes
