| Issue/Objective |
In a fragmented and uncertain world, research centers hold accurate evidence yet dissemination lags misinformation by months. Canada experienced its largest measles outbreak in over a decade in 2025 with 347 cases, while peer-reviewed vaccine data required months to publish and rumors spread in hours. 43% of Canadians are highly susceptible to health misinformation and 35% avoided effective care due to false claims, up 6 points from 2024. 57% seek online health info due to primary care access gaps. |
| Methodology/Approach |
We synthesized WHO infodemic management guidance, CMA 2025 survey findings, and equity audit tools to design a 72-Hour Evidence Bridge for research centers. When high-impact public health findings are confirmed, the framework triggers: 1) Hour 0-6: KT team drafts plain-language + visual summary at ≤Grade 8 reading level, 2) Hour 6-24: Mandatory equity audit with ≥2 trusted messengers from affected communities, 3) Hour 24-48: Pre-release to CHCs/public health under embargo, 4) Hour 48-72: Coordinated public release before journal submission |
| Results |
Framework specifies roles, decision trees, and pre-approved message banks to reduce time-to-trusted-evidence from 6-18 months to <72 hours. The Hour-24 Community Governance Checkpoint requires documented cultural/linguistic adaptation before release. Designed for operation within existing university/health center KT budgets using open-source tools. Estimated cost: <$2,000 per activation.
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| Discussion/Conclusion |
This practical tool for implementation and accountability operationalizes restoring commitment to action by treating evidence translation as emergency infrastructure. We present it for adaptation and seek research center and community partners to pilot and evaluate impact on time-to-trust. Scalable to climate, H5N1, and opioid |
| Presenters and Affiliations |
Viksit Bali UHN |
