Submission ID 130781

Issue/Objective Despite widespread implementation of school-based health education, translating knowledge into sustained behavior change remains a global challenge. In many low- and middle-income contexts, including Morocco, health education is often delivered through educator-centered approaches that limit student engagement and reduce intervention effectiveness. Communication quality is a critical yet underexplored mechanism linking health education to learning and behavioral outcomes. This study aims to analyze educator-student communication patterns and identify strategies that enhance engagement and knowledge acquisition, contributing to more effective and equitable health education interventions.
Methodology/Approach This exploratory quantitative study was conducted in Moroccan primary schools with 135 students aged 7-12 across diverse settings. Health education sessions were delivered using the Moroccan Transtheoretical Model (MTM). Verbal interactions were audio-recorded, transcribed, and analyzed using the Roter Interaction Analysis System (RIAS), with culturally adapted coding categories. A total of 1,221 utterances were categorized into instrumental and affective communication behaviors. Data were analyzed using Atlas.ti and SPSS. Pre- and post-tests assessed students' knowledge acquisition across five health topics.
Results Interactive communication patterns were significantly associated with improved student engagement and learning outcomes. Sessions incorporating open-ended questioning, scaffolding, and participatory dialogue (e.g., stress management, handwashing) showed higher student participation (up to 54%) and greater knowledge gains (p < 0.001). In contrast, directive, information-heavy sessions limited interaction and engagement. Educators dominated instrumental communication (52%), while students contributed substantially to informational exchanges (69%) when participatory strategies were used. Smaller class sizes and older age groups were associated with more balanced and effective interactions. Findings demonstrate that communication quality directly influences learning outcomes.
Discussion/Conclusion This study highlights communication as a key lever for translating health education into measurable impact. Integrating interaction analysis into program design and educator training can strengthen intervention effectiveness, particularly in resource-constrained settings. Scaling up communication-focused training, promoting participatory pedagogies, and adapting strategies to context and developmental stages can enhance equity and outcomes in school-based health programs. These findings contribute to global efforts to move from evidence to action by providing practical, scalable tools to improve health education effectiveness.
Presenters and Affiliations Khadija DAOUDI university hassan 1st settat
Khadija DAOUDI university hassan 1st settat
Abdellah Gantare university hassan 1st settat
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